.IF This Method is So Good…

If this method of quitting smoking is so good, so efficient and effective, why isn’t it on every bookshelf in every bookstore in the country? After all, if it works so well, everyone who smokes should read it, use it and be done with smoking forever. So why isn’t it available everywhere, not just on this web site?

The answer is simple. Money. It would cost people who have large investments in their remedies a lot of money, if one could simply buy a book for a few dollars and within a relatively short period of time, rid themselves of the desire to smoke cigarettes for the rest of their lives.

Who? What people?

Why, those people who make and sell Nicoderm, Nicorette, and all the rest of the bunk remedies that at best, claim only a 5% success rate. And who owns those companies? Why, pharmaceutical companies, of course. GlascoSmithKline, one of the largest drug companies in the world, owns Nicorette and Nicoderm CQ. They make millions upon millions of dollars from these relatively inexpensive to produce and quite costly at the register products.

But how can GSK stop this book?

GSK is a publicly traded company that spends millions of dollars per month on advertising in literally every form of mass media. Stockholders in this company also own stock in many other companies, such as publishing companies, newspapers, magazines, etc. Should one of the publishing companies decide to publish and promote this book, it would be in direct conflict with its owners, who are promoting a highly profitable method in direct conflict with this method of permanent smoking cessation. These stockholders also own stock in other companies, such as Philip Morris, the largest tobacco company in the world, which also produces eighteen other brands of cigarettes. (By the way, do you know that PM also owns Budweiser Brewing, Miller Brewing, and over a dozen other popular brands of beer? The giant conglomerate also owns Kraft Foods, which produces the bulk of "junk food" sold in the world today. This company is huge and powerful.

So how do you think the stockholders would feel about a book that would teach people how to quit smoking once and for all, thereby dramatically reducing their bottom line profit? The tobacco industry, as of the writing of this book in 1996, had declared a NET profit for a single quarter of the year at six billion dollars, and that was just in the USA!

The Nicorette web site openly admits that, "Over 35 million smokers try to quit each year, yet less than 5% reach their one-year anniversary." Why? Because they have not dealt with the psychological reasons that they started smoking and continue smoking now. Not, as the site would have you believe, because they are so addicted to nicotine. That is ridiculous! If it were true, then if you gave Nicorette gum and put and kept a Nicoderm patch on a non-smoker every day for say…three months, then took the gum away and removed the patch, that person would begin to madly crave having another patch and more gum. Not going to happen! Nicotine by itself cannot and will not addict anywhere near the level that cigarette smoking does.

So what is the difference between getting one’s nicotine through the skin with a patch or through the lungs with smoke? It must be something. What could it be? Could it simply be the act of smoking itself is the true addiction? Of course it is. The need to put the thing into one’s mouth and suck. It is totally psychological and FAR more addictive than nicotine could ever be.

Think of this. Once the nicotine craving is defeated for a significant period of time, the addiction is done…gone…no longer the driving force to smoke. Breaking this addiction takes only weeks at most. Yet, often smokers who quit go back to smoking after years of abstinence. Why? The nicotine is no longer in their brain. The addiction is finished. Why do they go back to smoking?

It’s the psychological need. Not a physical addiction. Simple as that.

Why isn’t this book everywhere for every smoker to read and use? Because Big Business will not touch it. There’s no money in it for them. Just the opposite. It would cost them billions in the long run.

You say all this, Mark. But what evidence do you have that they are even paying attention to your little site?

Here it is. I was at a friend's home, and attempting to show them our site. They had AOL. When the site came up, I noticed that everyplace the word "smoke" or "smoking" occurred anywhere on the site, it was highlighted. When I ran the cursor over the highlighted word, it became a hyperlink...leading to www.nicorette.com!!! I wrote complaints to AOL, the FBI, and every other entity I could think of that might have some jurisdiction over this blatant tampering of our site. Only the FBI replied, saying they had no jurisdiction. "Try suing" was suggested. Yeah, us against AOL (which is Time Warner, perhaps the biggest, most powerful media outlet in the world.) Think I might find an attorney, licensed to practice in Federal Court that will take my case? If so, what might the retainer be? And how long might it take to get a Judgment? And how long between then and the end of the appeal process?

Here's what I suggest. Buy the book in one of the forms we offer it. Use it for a while. If you find it works as advertised, great. If not, let us know and we'll gladly refund your money...even the postage. If you truly use the system for a full year and are still smoking, I'll triple the refund. In eleven years, I have never had a single request for a refund.

What does that tell you?